Power of Media Essay Example | Topics and Well Written Essays - 1250 words

Power of Media - Essay ExampleContrary to public perception, lap culture is non limited to only participating in online voting or phoning in your votes for the latest talent opposition on television. Although it is true that the operationivity is in all-inclusive, it does not signify a convergence of any cultural sort. Rather, a mass protest rally in front of an embassy, declaring sentiments against a popular problem or blueprint of action could be more considered as an example of convergence culture. Convergence culture is the young way by which our society is being shaped by a new generation of movers and thinkers. speckle we used to be a culture defined by what the powers that be in mass media such(prenominal) as radio and television say we should be, now we find that pile have the actual office to buck at such dictates already. Instead, batch are dictating who they are and what they will be with the help of fresh digital communication gadgets. Cellular phones now all ow for mass sharing of information between people faster than a television or news broadcast. Everything these days happens in real time, with various people sharing their experiences across the world by simply a point, click, and send on their phones, laptops, and other takeout media devices. In such instances, this collective sharing of events, although depicting various points of view, all dictate the definition of what convergence culture is all about. Basically, convergence culture is not bound by the same restrictions that normal media practitioners moldiness adhere to. Fan fiction writing and blogging are some examples of a method by which people continue to promote ideas and items that they have come to know and love but without the manipulative hand of the averers of the product. An act which, although frowned upon by most media big wigs, has proven to be the new way through which promotional activities laughingstock actually gain a longer life span that could oftentimes , surpass the lifetime of the product or movie being promoted as well. It is because of this emerging power of the new digital media technology that the old guards, the newspaper and book publishers, the movie producers, and theyre like, are all in a quandary as to how to position themselves in this new era of promotional activity and news sharing. You see, as Jenkins claimed in his paper, When people take media into their own hands, the results can be wonderfully creative they can also be bad news for all involved. (par. 39). We have seen the ways through which the regular news sources have become all but obsolescent in our modern world. The troubles in the Middle East that escalated in momentum and action this year solo showed that Twitter and Facebook are far more effective information dissemination tools when it comes to news reporting.